My innovation is bigger than yours

Random conversation with Russell this morning prompted a Google hunt for businesses or projects that use the word “innovation”. It turns out that we quite like to put innovation in boxes of various sizes and like to judge its merit on an architectural scale. As innovation is something that’s quite intangible (it’s either happening or not) I suppose its normal we should try to measure it on a scale we understand.

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By designswarm

Blogging since 2005.