“Guiltless consumption”
via Past & Vinegar
Isn’t that a contradiction in terms though when it comes to thinking about future services and solutions? It’s like an obese person have vegetables 10 times a day instead of slowing down and just having 3 meals. It’s guiltless but it’s still consumption.
I really believe that innovative solutions that will create a big impact are the ones that will get us to consume less, not just differently.