There are some days when I just spot things that are completely at odds with each other and make me seriously doubt our ability to make any sense as a species. Ok, maybe that’s too grand a statement, but seriously…
One the one hand we know we should be concerned about sustainability and the earth’s resources, global warming and our general position as a dominating species. Agreed? Ok so why on earth do we let technological advancement go against those concerns? Just because it’s technology, doesn’t mean it has to be dirty!
Projects such as this one, this one, and what was recently revealed are just unimaginative.
The mistake people make is assuming that making something green is hard and not a necessary requirement. Well i think it’s just lazy, irresponsible and short-sighted on the part of anyone who designs these days not to take sustainability in consideration. I mean just think of the marketing around your new product, would you rather be known as “the first green (insert name of product)” or “just another fossil-fuel based (insert name of product)”?
Maybe it would be helpful to have some “best practices” guidelines…perhaps a checklist of issues for sizing up prospective designs, along with reasons for considering these issues. Easier said than done, I suppose.