From arthesia.com
When theme parks, think tanks, and companies collide.
innovation has become a crucial success factor for companies but they are facing challenges: silos, “play” is still not questioned and there is no time to focus. When theme parks and think tanks come together, they are creating “instant”. Theme-parks are a unity of space design, content, and experience (museums, art). Think tanks are the fastest tools for science, publishing, spin, media and communication. (In 1970 there were 24 and in 2006 there are now 1700).
InnovationLabs are temporarily installed environments where people from different background and divisions come together for a limited time to work on specific areas.
Temporary/ guerilla/instant/open(to invite people you wouldn’t have thought of inviting)/play.
InnovationLab etiquette: collaboration, co-ompetition, open source.
InnovationLab takeout: new ideas, new products, new friends.
BusinessWeek: MoshPits of Creativity
Deutsche Bank installation: (next to frankfurt Airport)
InnovationLab outlook: early stage, this results in either bullshit or a killer app, more and more around innovation/communication. This can be set anywhere.