As part of RIG, I worked closely with Phil, Andy and Amanda (an absolute pleasure, you should hire them, seriously) to launch FRSTEE a few weeks ago. The most interesting thing about this project for me was the opportunity to work with rapid prototyping in a way that made economic sense. To build a micro-business in the heart of the Silicon Roundabout. That’s what Tech City is about no? I was told in 2000, while at my BA, that those technologies were the future of manufacturing. 11 years later, that’s still the message, but I’d like to think our little contribution gets us closer to that objective. Realistically though, rapid prototyping is still incredibly expensive when you want something that is beautiful, of variable size and made quickly. Qualities that DIY solutions don’t cope well with so far. I’m sure that’s only a matter of time mind you.

The design of businesses and the business of design
Building businesses is the kind of design work I find myself doing. It is a design activity in a strange way and my design background along with the experience of running Tinker has been invaluable. The most important skills I think I’ve developed are predicting future problems and handling money. 2 things I wish they would teach in design school to make young people a little more ready for industry. So here are some quick things I learnt in helping build FRSTEE.

Things you need to remember when building a micro-business

1. You need someone to do the boring work
There’s a ton of boring work in a business. In this one, it’s about collecting the orders once they’ve been rapid prototyped (round the corner on Curtain Road at Inition), checking them, tying a festive piece of string through them, looking at orders, putting the right one in bubble wrap, in a box, printing out the address and stamp (using online stamps by Royal Mail) on a label and finally walking over to the post office to send them. Because each piece is unique, that pretty much prevents us from using smart fulfilment solutions like Amazon. All of this incredibly tedious work is done by Amanda. She is a star.

2. You need to worry about the smallest numbers.
Something to remember is that all of this costs money. Amanda’s time, packaging, stamps, boxes, bubble wrap, tape. Stuff you have to buy and cost out for every package you send out to make sure you’re still making some money somewhere down the line. Tricky when you can’t drive the cost of rapid prototyping much lower than it is, again because of how unique each is. Tricky also because charging too much for a bespoke product starts to feel like luxury and in these economically challenging times, that’s not a good idea. A glass ceiling in a way.

3. Never drop the ball
Not unlike launching a web service, you have to constantly be in touch with people. In our case that means our suppliers and customers. I live in a constant flow of emails, ordering supplies and keeping on top of everything. We send out orders every week so far and that feels good, a rhythm is setting in even if it’s a seasonal product.

4. Always work with awesome people who understand technology
Phil implemented a design that was initiated by Ben. He also built the connection between Andy’s ability to script designs in 3D and Paypal. Andy made the rendering easy and connecting it to Inition a breeze. Magic as far as I’m concerned. When you’re working with people who just understand the technologies they are working with and are willing to learn new things, things just get done much faster. After all these years I value a “yes maybe” much more than I value a “no but”. It’s an attitude that gets you through a lot in a business even a small one.

The perspex version I built looked a lot more abstract, a little 1920s jewellery, but later it occured to me that what I had designed, through a material exploration was really a digital map recognition system I’ve called Mapcodes.

The idea is simple: why can’t we use maps to link to maps? An abstract, blocky shape, is easy to recognise with the right software as AR projects have shown, but the marker (qr codes, fiducials, etc) often isn’t human-readable or bares little relationship to the content. Mapcodes would present a simplified map which, if you know the area, you could recognise, but more importantly, your mobile device could identify and point to the digital map for that area, the tfl route, whatever. The gap between the representation and the digital tools is bridged.

Interested in helping me develop a prototype? Get in touch darn it!:)

View Making in London in a larger map

What I saw was alright mostly, with some flashes of brilliant and brave work. My favorites were the ones that clearly owned their experience and turned it into opportunities for themselves. Students who took the attitude of “the best time to look for a job is when you have one” and created businesses or support opportunities within the framework of education.

Alexander Groves (Design Products) made some fantastic Hair Glasses but also and mostly created a project called Sea Chair where he proposes to turn a retired fishing trawler into a plastic chair factory, fishing the plastic from the polluted seas around the South West coast of the UK.

Mohammed Daud (Design Products) developed a solution to help urban farming less painful physically with a redesigned hoe design. He is also looking for funding to implement the idea at scale in Pakistan where he went to do user-research. This is ideal for Kickstarter.

I also looked at work which clearly made a huge step in making new techniques feel familiar with the language of design. Studio Koya‘s beautiful and delicate fashion and textile work doesn’t even seem futuristic because of our now common acceptance of Lady Gaga-generated dada fashion.

It’s hard in design at the moment, but these kids will make it.

I’ve been thinking about embodied contexts for maps lately, beyond flat paper maps.

I have 3 sets of keys that I carry around and I thought that a simple way of differentiating them would be to design location-relevant key rings. There’s such a familiarity with specific locations like the office, home, your partner’s home, that labels aren’t necessary anymore.

KeyMaps are key rings with a very focused zoomed-in map of where that key goes. The hole in the keyring is the place those keys are connected to. Around them, the area. Something that only the owner could make sense of. Granular, but not too granular.

I think they might be nice made out of wood and generated easily online somewhere.

That’s it. Happy Easter!

PaperCamp is a sweet and strange little weekend affair. Mostly attended by friends or friends of friends, you end up having conversations about stuff, work, life and everything in between. Not quite recovered from my recent travels, I hastily put together a short rant on postcards. I won’t go through everything I talked about, that would be too boring. So here’s the executive summary:

- I made people make postcards addressed to someone else in the room and I was sending it on their behalf. They made beautiful things.

- If you like paper things and storytelling, go buy “The postcard Century”. The author collected postcards and shared their message with the readers. It’s voyeurism in its simplest form.

- Look into the history of the postcard, it will show you that issues of DRM, privacy and speed are old conversations we keep having over and over again.

- Transport for London made some postcards from the Future. They are nice and a little creepy too.

- Postcards are the original Twitter / geo-location mash-up.

- I have decided to bully Ben Burry into helping me make a thing since I can’t talk about something and not make something happen.

1. I bought this month’s Wired UK as I’m a sucker for a cup of earl grey and a read and right in the middle of it, there was a perfume sample ( l’Eau d’Issey pour hommes) and that made me happy. I like sticking my nose and inhaling a little portion of an experience someone is trying to sell me. It works because I can try it without buying it. It works because it gets me to stick my nose to a piece of paper. Totally strange gesture which, as women, you are invited to do all the time. To the extent that I’m sure most women know what glossy paper smells like. There’s something there.

2. I’m reading another Duras at the moment. And I like showing off that I’m reading in a foreign language. It’s a peacock behaviour of course. Will pixels help with that at all? Where can we show off now that everyone and their chav cousin has an iPhone, soon an iPad?

I wonder if design as an activity, a field of practice and an economic lubricant is a way for us to survive. If we assume that desire is a fixed element in society, desire for others first, but then desire for wealth, glory, recognition, happiness, is desire of objects not an intellectual extension of that? Another mirror? Another way to tell a story about the lives we live? Another way to help us achieve the story we want to tell about ourselves?

If I am unable to connect with others in traditional ways and my social reference points are no longer in tribes, villages and local geography, is it not through the Ikea catalogue that I construct a sense of what home should be? In London, you barely get to see people’s houses, the way they live, but you can imagine them through the windows of Habitat. You can decide what your home should look like through the colour choices that Paperchase on Tottenham Court Road made on their second floor for Christmas. “That’s who I should be”, you think to yourself. In the same way, we consume fashion based on what we think is hip or what we want to communicate about ourselves, why shouldn’t it be the same with the objects we surround ourselves with? Psychological survival, the ability to chose who we are through what we show, what we buy, what we desire and what we design. The epitome of that thinking being “design art” that has emerged as its very own field of practice. Art is no longer enough, design and everyday objects need to make statements, call out to us, invite us for me, because we desire more meaning from them than they could initially give us. We long for “the other” whether that is a person or a new pair of curtain rods.

If we didn’t have that desire, if we were perfectly happy with what we had, would we not be empty? And would that be sad In the same way that lack of desire in life is seen as a bad thing and often associated with teenage angst?

Will think about this some more as I don’t think its anything new but it has been said that Pleasure disappoints, possibility never and I think our ability to recognise our dependancy to design, our addiction one might say, might be the key to separating one century’s thinking from the other.

I had the great honour of speaking this Saturday at what I can only describe as a great British institution and cocked up massively trying to talk 300 people into making an origami box. Failure is a good thing, it’s something you can learn from, it makes you humble and since it was only the top of the iceberg of what I wanted to talk about, I thought I’d do it here and apologise for screwing up in a totally public way.

First things first, the theme was paper and since I’d done a 15 minute session at Papercamp last Feb, Russell thought it was a good idea to invite me back. I’m sure he regrets it now. This is what I would have talked about if given a second chance (these thoughts were enhanced from speaking with the lovely Georgina Voss):

- Paper as a tool for 2D to 3D thinking in design and creativity.

- The invention of the paper bag

- How paper was soaked with a vinegar-based solution during the plague

- Ransom letters, public ads, confession postcards, shopping lists, found magazines, sketch books, scrap booking, notes left behind.

- The new world of Kindle and what it means for paper.

- Quotes from Books vs Cigarettes.

- Lots and lots of images from Un/Folded.

- The myth of the paperless office and consumption of paper and paperboard per capita in the UK:
In 2005: 201.20 KG/person/year
In 1985: 138.41
In 1975: 108.66

- The reassurance of paper

- Humphrey Bogart for good measure (don’t ask)

Instead of all of that, i decided to pick from what I thought was the simplest origami I’d seen (after staring at books my friends lent me for months). It turns out you learn so much about language, signs, importance of steps and procedural thinking in origami, that taking 300 people cold turkey through about 20 different steps in 10 minutes was a rather bad idea. I enjoyed trying though and I hope people won’t be too cross with me. I was tired of giving talks and at the time, this seemed like a perfectly reasonable idea, until half way through when only 10 people were still tagging along…oh well. Next time.

When I graduated in 2004, our class was 72 students. Most of them never got a job in design, only 2-3 of us went on to graduate school.
This year, the same course will have 12 graduates. I wonder who has adapted?

So I figured I’d post up some topics of discussions here since I’ve been asked to talk about “design and business”.

- We were told in 2004 that only 10% of us will go into design as a career. What do you think your chances are now?
- If you want to start a business, what will it be? What will be your USP?
- How important do you think the internet is to your future career?
- What do you think makes a good business person? Guts or reason?
- How many jobs do you think you’ll have in your career?
- Being your own boss? What do you think are the advantages/disadvantages?
- Working abroad: do you think its essential? what do you think about Québec as a market for your skills?

I look forward to the conversations very much, maybe I’ll get to see a mirror image of myself when I was young and innocent as Massimo says.