Ok so in recent news iPod is getting sued by a group of Nano users on the grounds that it scratches too easily and not only should they get their moeny back but a share of the profits as well.
This 37 signals article goes on to show, by the simple display of comments, how much people expect from that product and how little it delivers. A business class last week in school made me think about the levels of expectancy from the user’s point of view. Generally speaking on white goods or failry low tech objects, we expect 100% and more, at all times, otherwise the object is doomed to be thrown out. In high tech objects, we no longer care what happens to them, you just need to wait a while and a salesperson will sell you a free new phone or the exchange mecanisms are so simple, its not worth even thinking about how crappy taht last model was.
But here, nano owners care enough apparently. Is it because the beloved apple broke its silent promise of luxury and shamlessness by providing users with a low quality object that does not stand the test of a minute’s use?
I am facinated by the interest that people (gouvernments, designers, artists, Oprah) have all of a sudden about the environment, waste, global warming. Like this is something that just hit them… sigh… Buckminster Fuller must be stirring in his grave.
So on the critical side of things we find Computers for art where a non-profit organisation that aims to reduce and to promote the re-use of redundant technology, such as computer/office equipment, through collecting and storing such equipment for use by artists in public exhibitions.
So another loop in the user-use-disposal system which i will map out very shortly.
On my quest for the perfect thesis projet i will look at how we interact with products around us, what fuels the consumerism patterns we know in order to derail them and direct them to shared and communal experiences. So a starting point for me is to understand the consumer and what is the landscape of innovation, marketing and consumer driven tools.
I found an article on emotionally driven design. As people reinvent themselves daily and change the attitudes they have depending on their surroundings, the products we surround ourselves with need to have that same level of flexibility and need to grab us in these transient times.
“The aspirational you is one of those drivers of emotional consumption. With the multiple choices available to us in our 10 second on-line shopping experiences, the emotion of design becomes the absolute driver. If you’re not emotionally driven within a very short time frame, you’re only one click away from something else that will give you the emotional charge.”
This short attention span is very much a product of our “paradox of choice” as i like to call it, meaning that decision-making has become a very difficult business to conduct. We find ourselves constantly bombarded with information on many different layers and it’s hard to make sense of the big picture. So things have to grab our attention, practically hitting us like a ton of bricks with their relevance, with whichever tool that is available: advertising, positioning you name it. How do i tackle this mountain? Shall i operate without it, ignorning the elephant in the porcelain shop? Food for thought at the moment i havent made up my mind. Maybe I’ll subvert these tools in helping me and create a brand of products… close tag.
Welcome to the thesis blog of Alexandra Deschamps-Sonsino, second year student at Interaction Design Institute Ivrea in Milan. This blog will act as a point of information and gateway into my thesis to help me find and document all aspects related to ownership and relationships taht people entertain with objects in order to apply these principles to shared or communal objects.