Made Near You: making local food businesses shareable & transparent

designswarm_madenearyou_map

So to conclude (rather dramatically) last week, here are some notes on what I ended up showcasing at the end of the Mozilla Open IOT Design Sprint in Anstruther, Scotland.

Made Near You (MaNY) is a service which allows food producers who want to encourage local communities and tourists to eat and buy local.

A form allows a food producer (farmer, chocolatier, condiment producer, they all count) would put in their details and link to their e-commerce shop if they have one.

designswarm_madeneayou_web

This would allow hotels to print out a map of local food businesses for visitors or local people to look up a post code and see what is around them.

designswarm_madenearyou_web2

This may lead down the line (this is a bit more of a stretch) to more visual and transparent conversations about the origins of food. Many packages already include where meat is being slaughtered but they are not obliged to share the city, so it ends up saying ‘UK’ which is hardly useful. A more visual map-based way of labelling makes people think about building facilities near them and create business opportunities everywhere.

designswarm_tenmilesaway_foodlabels

 

Finally this is obviously a service that is easy to internationalise and offer local versions for while keeping translation front of mind. It’s usually when we travel abroad and use our money to help other people’s economies that we are most keen to buy locally. We are, regardless of the brexit vote, one world.

Hopefully an idea is interesting enough to move forward, and if you’re interested in a conversation, do get in touch at alex at designswarm dot com

 

designswarm_10milesaway_local

 

 

Published by

iotwatch

Founder of designswarm & the Good Night Lamp. Ex CEO of Tinker London.