Unsustainable touchpoints


There’s clearly something wrong with the delivery of a service if it makes me think “oh what a waste”. This reflects poorly on the company, it’s brand and it’s supposed values, especially when I’m already aware I’m being unsistainable by using the service.

1st example:
Last week during a doze on the Eurostar a member of staff woke me up (!!!) by pushing a leaflet on me that described what their specials were at the restaurant car. I always valued the Eurostar experience as one of the best, especially their ability to generally leave me alone to just enjoy the ride. This has definitely changed things as not only are they wasting a lot of paper for trivial advertising but they actually encourage rude behavior from their staff.
2nd example:
Today on the Gatwick express, I bought a bottle of water, only to have a napkin given to me with it. Did I look like I could spill it all over the place? I realised it was made in the Netherlands for Starbucks and had the clever and oh so ironic “less napkins, more plants, more planet” printed on it. As you’re being handed a napkin so uselessly, this tagline really is reduced to hypocritical corporate advertising.

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Founder of designswarm & the Good Night Lamp. Ex CEO of Tinker London, Head of Bulb Labs till May 2019.

One thought on “Unsustainable touchpoints”

  1. The pedant in me is screaming out “Fewer napkins” not “Less napkins”. Grammatically-incorrect-hypocritical-corporate advertising is my favourite :)

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