One line service design

Got tagged by Marc of 31volts so here goes. This is how I would characterise service design:

Getting a meal at MacDonald’s, getting a weekly vegetable delivery from Abel and Cole, ordering chinese takeout, going on your weekly supermarket run, getting your lunch from the office canteen, all the same thing, but not the same at all.

Writing 'Creating a Culture of Innovation' (2020, Apress), wrote 'Smarter Homes' (2018, Apress)