“Sustainable design is not only about environmentalism, even if it is an important part of it. Sustainable design is also very much about timelessness, new materials that push the envelope, storytelling, sensorial experiences and cultural awareness.”
At some point we’re going to have to accept that sustainability actually involved limitations, cutbacks and sacrifices. Just like we had to “deal” when the first and second WW came around, we will have to be
- do less of a number of things
- stop doing a lot of things
- apply new thinking and not see these things as bad, but just simply better
Definitions like the ones above only serve to make everyone think that we can just go about our daily business, that pumping out new products and services and “new materials”, will somehow make things better. And tying the whole thing up with creatively-soothing-methodology-driven words like “storytelling, sensorial experiences and cultural awareness” is just not good enough anymore.