Yes, as any interaction designer, I’m interested in Web 2.0-type things but I’m also interested in seeing how web 2.0 endeavors are scaling, accumulating and their “long tail” as it were.
It used to be (and is still the case) you’d read/listen/watch something interesting, well, you’d put it in your bookmarks, you’d send the link to a friend or you’d email it to a group of friends (yuck). Nowadays, there’s a million ways to make a virtual gesture saying that you appreciate content:
you can bookmark it of course but that certainly isn’t exciting, you link to it, you comment, you subscribe to it, you add it to your del.icio.us list, to magnolia, to kinja, you digg it, you ping technorati, bloglines, blogpulse, and god knows what else… For 4 lines of text that someone will have written in a blog I found these 21 ways to say “i love you”.
Now let us consider a more humble blog like my own. Well by the aforementioned standards I would be considered as not doing enough self-promotion. But what if i really like that, to stay an under-advertised blogger with a readership of maybe less than 10? . On the edge, looking in. Maybe I’ve actually got more chances of being read and of having people engage with my blog as a body of thought (well rants) more than for its individual posts… like tending a garden, I blog for my own professional and sometimes personal benefit and I am not particularly interested in becoming paranoid about visualizing how much people love what I write. I have had very engaging offline conversations with some of my readers and that right now is the best reward. But as i look into this love parade, what will it do in the future when everyone has access to these popularity measures… will they mean anything anymore? or will they lose value because after a while 20 blogs with 6 700 diggs is still too many blogs for me to read through…right now there is no corrolation between what is good or bad, it depends on whether you are using the right promotional tools, regardless of the content… does that sound familiar? I mean isn’t this the situation with traditional marketing and media? Is that all we’re doing then? reproducing old models virtually? yes the scale is different, a blog is completely different to an oil company, but it’s all a matter of exposure isn’t it? Who will get the most out of a reader’s attention… who will be loved the most…