Service design broken down

I found this great servic design conference at Carnegie Mellon, through Jan-Christoph my secondary advisor for my thesis and this just makes me want to grab a ticket to the US and go AWOL for 2 days during our exhibition : P

I especially like the breakdown that was given which illustrates perfectly the different aspects of service design, better than what i was taught actually:

Discover:

Territory Maps
Environment or servicescape
Stakeholder models
Process maps and customer journeys
Touchpoints
Core competency and brand vision
Broader context for the service design
Competitors and peers

Synthesize and Construct:

Customer typology (personas) and culture
Mapping service ecologies
Service moments, string and event concepts (processes)
Experience prototyping through scenarios and enactments
Drafting experience strategies (values, tools, etc. across touchpoints)
Service blueprinting
Service testing and implementation toward integrated service experiences

I want to get sponsored for life so i could go to events like this!!! Where have all the curious investors gone? : )

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By designswarm

Blogging since 2005.

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