designswarm thoughts

As i was live-blogging this whole conference i went back to my posts to correct the spelling mistakes and unfinished sentences… apologies for those of you who may have felt insulted :-)

The famous Microsoft blogger is talking about corporate blogging.

Talking about the working environment and efficiency in the workplace. He used an online forum called talk.gateway to tap into the company and what the employees were interested in.

When decisions get questioned within the business. eg. The 3D weather graphics in England. The decision was really discussed and criticized and the person responsible for it decided to engage with the people to explain his decision and his credibility went up.

When they made a show on Jerry Springer and the platform acts as a holder of the public or internal opinions. This is democratization and allows people whatever their position is to have a real opinion thus this becomes a way for people to do business.

Connect.gateway
Have a taxonomy that allows people to find people with the same type of knowledge and skills in common, interest groups. This allows workshops to be formed from within the company. The other issue being able to find people with skills the company needs. This came in handy when looking for a Dutch translator, where they ended up using this forum to find people who spoke Dutch which came back with 12 people’s names who translated everything for them.

Using blogs
eg. Richard Sambrook

Using wikis: have a tremendous group impact.

This all leads to a complete shift away from traditional documentation techniques and knowledge management.

Goes into talking about the relationship between advertising and blogging. How would you make money out of blogging and making a career out of it. What are the advantages in terms of business to blog, to talk about other competitors, to be transparent, honest and informative about your field.

The presentation is basically here

From arthesia.com

When theme parks, think tanks, and companies collide.

innovation has become a crucial success factor for companies but they are facing challenges: silos, “play” is still not questioned and there is no time to focus. When theme parks and think tanks come together, they are creating “instant”. Theme-parks are a unity of space design, content, and experience (museums, art). Think tanks are the fastest tools for science, publishing, spin, media and communication. (In 1970 there were 24 and in 2006 there are now 1700).

InnovationLabs are temporarily installed environments where people from different background and divisions come together for a limited time to work on specific areas.

Temporary/ guerilla/instant/open(to invite people you wouldn’t have thought of inviting)/play.

InnovationLab etiquette: collaboration, co-ompetition, open source.
InnovationLab takeout: new ideas, new products, new friends.

BusinessWeek: MoshPits of Creativity
Deutsche Bank installation: (next to frankfurt Airport)

InnovationLab outlook: early stage, this results in either bullshit or a killer app, more and more around innovation/communication. This can be set anywhere.

An interesting comment was just made after this presentation about the fact that there is a sacrifice that is made between buying an object to which you add a layer of personalization and participating in the provision of a service because you may have an emotional bond developed between you and the people involved in the service.

Important agitator of the swiss economy.

In the world of the internet we went through 3 phases: the years of the pioneers 1997 then the golden rush till 2001 and then the ordinary people’s revolution. The open economy is made by ordinary people and who are trying to bring change.

What are the key factors that are making this happen. The old economy is not crashing the new one. We are now in a new economy where there are 3 basic components: transformActors, consumActors and new business models. These are terms that will help design what is happening.

TransformActors: People who are helping digitize old algorithm and transform human action into algorithms. (Digitization of banking)

CunsumActors: active consumers who are helping finish the product. In the sense of doer. For corporations it is a big change, you have to produce something that people will finish and add value to the product. People are in a new relationship with products.

Media is changing because of blogs. The driving force of the new economy is the people who are behind it. This new economy is linked to the old/new economy but not the old economy.

eg e-banking. It is only algorithm; there is noone there. The organization of the bank is rethought completely. Half of the users are less than 32. When theses people grow old, these people are going to keep use e-banking. The trends in e-banking are internet users use increase, low cost banking because high productivity, transparency, and self service.

Ref: Alain de Vulpian: From a rigidly regulated mass society to a living networking society.

The concept of identity is evolving and so has its metaphor.

Identity is 0.0 (a driver’s license for example) relies on a trusted third party has an asymmetric relationship because the government is not aware of what i am doing, scalable because the government can produce it, it is optimal for privacy. I can also use this identity.

On the net, maybe there would be a service driven model that could be called identity 1.0.
It is context specific, controlled by a third party there is no to limited privacy, not scalable and limits trust issues.

Within the Internet, there are problems and we are missing the identity layer, there is little synergy, we are using is with a workaround model or patchwork model. Our identity is moving from one website to the next.

Identity 2.0 could use a small chip that could be a set of claims that someone makes about me. Its is an assertion of the truth of something. The subject is a person or thing represented in the digital realm. Claims are using a security token which normally travels over process, machine boundaries.

Relying party (RP): consumer of identity
Identity Provider(IP): the issuer of the identity

This digital certificate is standard and issued to communicate with virtual entities. The token is requested to buy anything online (eg. Amazon) and the e wallet is consulted on filter cards that satisfy RP’s requirements. So a token is requested, created and presented to Amazon.

This was developed by Kin Cameraon from Microsoft…

There are 7 laws of identity:

-user control and consent
-limited disclosure
-the law of the fewer parties
-directed identity
-pluralism of operators
-human integration
-consistent experience across contexts

This is not about building specification and technology, its about addressing personal business and national issues.

Talking about his new book Shaping things, spimes and listing out the terms and buzzwords that are now hovering and have inspired the term spime.

Blue sphere
Bogject
Internet of things
Info cloud
Web 2.0
ubiquitous
prevasive
continuous
tangible
fabbing
spy chips (there needs to be terms of abuse for everything because otherwise nothing gets done)
RFID
fabjects
fabuildings

He advocates that we need a verb to instantiate all these terms: which is spimes.

Who is excited by this: wranglers, early adopters, next generations of hackers.

This has nothing to do with: intelligence, awareness, smart, story telling, not ubicom,

Polycrate’s son: his son is thought to be the source of democracy…which is basically an evolution of the structure of information from tyranny to democracy…

In this new model, there are different levels of involvement: there are delegations > headquarters > communities > individuals… and then different types of categories of those agents: development, emergency, general public, victims. The relations between these elements are either job related duties, then internal communication and Internet.

There could be a relationship between people and delegations with the Internet. In some countries there is more of a societal structure that the internet does not need to support and less technology is needed as the social richness and a lot of information is circulating naturally.

The difference with the digital divide there is now a direct link between victims and the general public so the mediation that was usually done on the part of NGO’s is no longer needed.

There is a real need to move to a model of post-modernism that we need to move to a model of service offer rather than objects as the old industrial model used to advocate.

Working currently at Microsoft Jean Luc Raymond.

Less than 20% of the world has a connection, Africa represents less than 1% of connected people which will decrease as time goes by and population grows. The question of access is a problem,

Different age, sex, language, work, skills, etc are much more of a problem than whether they have a computer or not.

We are digital immigrants where as our children are now digital natives which will have an impact on how we educate our children, and what they can understand.

Gives the example of a tele-centres in Paris that is the biggest centre to welcome the homeless.

What kind of strategies did they develop to discover the internet, computers and how they use it. It is not about e-gouvernment, but they concentrate very much with the help or volunteers. With the help of drawings, they can now make a webcam work without understanding the technology behind it. They are interested in their own countries and background more often than not but sometimes they have very specific topics which they seek.

Eg. A woman from Ghana once walked into the tele-centre and asked for information on Emmanuel Kant.

They hold their paperwork on a usb keys that they buy via ebay which is much cheaper. They mobilize digital, and physical knowledge. They are creators in their own way, because expression is very important. Helping people to have their own priority and help them have access, don’t imagine what they need, they know what they need already. Working with social workers is important because they know the people, the area, the city, people’s habits. Helping social workers develop their own competencies, multi-disciplinary teams are very important. The social responsibility is something very important.

Worked for a lot of “evil” companies (pharmacology, retail, tabacco, etc.) now working in the UNAids. Internet represents the transfer of power. (MIT online for free, travel agents to people, doctors to patients) There is an ideological change during the dotcom era. Access to information as a human right. Converging tradition and new media, is it integrating channels and structural change?. This has to happen between IT, communication and marketing. Public pressure vs. grassroots.

He sent out a questionnaire when working with NY agency. He asked 16 questions to 412 Online Media decision makers. It is not an empirical information but an interesting piece of the pie. According to the results, they believe that the political era are the ones who demonstrate the most effective use of online campaigns.

Mobilizing people to get votes because every vote counts. They are looking at killer apps like chat rooms, forums, blogs. Increasingly influence by actors affiliated with no candidate, part or political group (moveon) even shitty campaigns have an effect. There are effective means without the use of transition media. The internet is used as a channel to support the mass media. (Blogebrity and “Black people like us” website) there is contagious media.

When asked if they felt that online campaigns achieved their objectives half the people answered always.

Is God.com the ultimate online experience? To change public policy and opinion by agency (empowering people) whose objective is supposedly fundraising and community-building. It is not about recruiting online though, there is a lot of face to face recruiting in these types of organizations. The killer apps in this case are emails newsgroups, forums, and negative tactics.

Its hard to analyse data and they put value on the words that are communicated. There are 2 audiences… mainstream and fundamentalists (which goes across all religions) which have a very hard text based and image based approach. The internet channel is a support channel.

There are a lot of negative sides being taken with the internet (godhatesfags.com to reclaimamerica,org) as well as the evolutionary debate.

Do you believe that online campaigns are credible and trustworthy, most answered no.

In terms of mobs, the goals were often policy change and having a tactical advantage. One of the tactics is the bottom up vs top down (CNN, NYTimes) where an entity tells you what to think because they “know”. P2P journalism, pseudonyms, avatars, etc… while still building credibility behind anonymity.

(artmark)

Activists are seen as being the most effective at using online campaigns.

In the area of goods and retail, there is still a reliance on brick and mortar and traditional trust relationships. What is the difference between treating people as citizens or consumers?

BONO (branding of non governmental organizations. ) the goal of this being to support public interests values and policies. Civil cyber-society, NGOs are considered to be much more credible. Media has to be used to shape public opinion and modify behaviors. New media tactics are driven by successful old media tactics. The killer apps of tomorrow are social practices. Information becomes a unit of currency. There has to be social, intellectual, political and commercial leverage.

We are moving from the model of a network to a cloud of connectivity. We have a wide range access to the Internet vs 10 years ago.

There are now 2 billion subscribers around the world. Personal devices now look more like computers. For the purpose of communicating they are not the only tools though, things like RFID, hubs, can store, transmit and carry information. Connectivity is no longer localized. It becomes personal and environmental. In terms of other tools available, in other fields, machinery used to be heavy, hierarchical, and difficult, we now have these tools available everywhere and are lighter, faster, more available.

This has changed the nature of who we are. We become witnesses (eg of amateur photos taken on Sept 11th., tsunami pictures, London bombings (a cell phone picture won Picture of the Year award and was published in the NY Times) , pictures taken of a famous person who was kissing his mistress, (the picture was taken by a child in the airport).

Individuals become co-creators, and join knowledge and forces regardless of location (Wikipedia, flickr, del.icio.us). This means that the world of bits, atoms, are coming together and merging with technologies and time. (Gives the example of websites that we find when we google him) There is content out there that is uncontrollable and some that we have control over. There are therefore multiple personas that are created about someone, reflecting different points of view.

Gives the example of Socialight, world of Warcraft, and Second Life. Lost for example is designed as a video game although it is a tv series. There is the creation of a virtual space that makes people react and try to figure out and decrypt.

In the digital decade, the 2 things that were difficult to digitize, : voice and video are now possible. The global phenomenon of the internet is really expanding more than what was thought possible.

Maybe we should rethink Maslwos’s hierarchy of needs:
Internet/mobile > Shelter > Food water

eg. Of the Hebdo Bondy Blog where some Lausanne journalists are writing in total freedom about the post-riot situations in Bondy a susburb of Paris. This is getting a lot of press from all other media. This freedom changed the shift in thinking about journalism and what journalists can write about. They will be giving training to 2 young people from Bondy and allow them to take control over the blog afterwards.

http://giussani.typepad.com/loip/