Simplicité Volontaire

The previous post on the new puritain reminded me of a movement in Québec that started a few years ago called “Simplicité Volontaire” which is explained on this french website and which basically advocates a different and richer way of living that gets away from our conventional understanding of being rich (ie involving money).

What this makes me ponder about is the fact that whatever it is that i am to come up with has to have sex appeal and appeal to people as being in conjunction with their lifestyle and cater to their need for status through it. These are all fairly obvious considerations but very difficult to implement and design for. Perception is a fragile beast.

Founder of designswarm & the Good Night Lamp. Ex CEO of Tinker London, Head of Bulb Labs till May 2019.