Greed and product design

Ok so in recent news iPod is getting sued by a group of Nano users on the grounds that it scratches too easily and not only should they get their moeny back but a share of the profits as well.

This 37 signals article goes on to show, by the simple display of comments, how much people expect from that product and how little it delivers. A business class last week in school made me think about the levels of expectancy from the user’s point of view. Generally speaking on white goods or failry low tech objects, we expect 100% and more, at all times, otherwise the object is doomed to be thrown out. In high tech objects, we no longer care what happens to them, you just need to wait a while and a salesperson will sell you a free new phone or the exchange mecanisms are so simple, its not worth even thinking about how crappy taht last model was.

But here, nano owners care enough apparently. Is it because the beloved apple broke its silent promise of luxury and shamlessness by providing users with a low quality object that does not stand the test of a minute’s use?

Writing 'Creating a Culture of Innovation' (Out in 2020, Apress)