designswarm thoughts

The problem with the women in tech reports, i’ve decided, is the questionnaires they make you fill out. Horrible.

Honestly, some things don’t need to use dead trees or could do with a digital version people can really use thank you very much. This coffee map from the World Barista Championship website is one of them and I made a Google map for it. Enjoy.

View The Coffee Map: London 2010 in a larger map

In the little insular community that is the building I work in, you acquire habits. Surrounded by talented peers, constantly admiring others and wanting to do work that is as good, as challenging, as great, your expectations of others start to change. I’ve found myself asking “so what do you do” instead of “how do you do” much more often and becoming more and more critical of my time and how I spend it, both as a manager and as a designer.

It’s easier to just spend your days consuming: email, other people’s music, other people’s links, thoughts, etc without ever creating yourself. The head space necessary to create, to design, to act in the world is, if you let it, much smaller than it was before. Made me nervous all of a sudden. An informational backlash if you will.

You are defined by what you make, and you define yourself by the act of making. Lack of definition is just a by-product of not spending enough time contributing to those infamous 10K hours. So here’s to more making.

Collecting things for a near-future project.

Sometimes feels like this.

(Ok so this particular post is inspired by the fact that we now have a *gulp* collective meeting room on our floor.)

I am starting to hate post-its. Mostly because they require a wall to stick them on or a flipchart, a whiteboard and a collection of otherwise horrible office furniture to make post-its work as a medium for sharing ideas.

And it turns out that type of furniture lives in very particular spaces. Innovation spaces. Spaces where the curators went through the whole catalogue of Unhappy Hipsters without understanding the irony. Those spaces and that furniture is believed to attract innovation and innovative people.
How did we get to this?

If you do the rounds of cities in the UK who struggle to compete with London as a magnet for “creatives”, they’ll all have a creative hub, space or whatever. I remain unconvinced that the Eames furniture, lime green carpets and post-it friendly walls with clever graphics achieve that. To me, it’s like suggesting creative people like living in an IKEA catalogue.

This is a problem of course for everyone. It fools the government into thinking Local Development Agencies (LDAs) attract young creative people in “the regions”, and it fails to support the local young talent who probably prefer hanging out with their laptop in a place with perfect coffee. After all that’s how the Royal Society was created…

The city also boasted some of the oldest coffee shops in Britain: places where those interested in science would meet, indulge in caffeine-fuelled debates, and even sometimes perform ad hoc experiments. (ref)

… much later mirrored by the San Francisco coffee startup culture.

“When you go into a Starbucks and you see people on their laptops it seems they could be sending e-mails to their moms or looking up an address on Google maps,” said Rich Moran, a partner with VenRock, a major venture capital firm in Menlo Park, Calif.

“And when you go into Ritual, it seems they’re either writing code or writing a blog or creating something with a widget that will make money for them this week, and that’s really different from a lot of the other places.” (ref)

I’ve been up and down the UK and those innovation spaces have the worst coffee in the universe. Just saying.

“Always be innovatin”.

This perversion of “Always be closing” was a joke Mike and I shared as we walked down the streets of New York last January and got me thinking about the topic ever since. As the months trickled by and after working with some pretty big clients, having friends leave some of their jobs in big corporations, and attending last week’s R&D Society event on the topic of Space and R&D things started to crystallise further and I thought I’d share some quick thoughts.

1. Defining innovation is pointless

A theory of mine is that it’s easier to define when innovation is ABSENT rather than defining it ad nauseum.

“Following Schumpeter (1934), contributors to the scholarly literature on innovation typically distinguish between invention, an idea made manifest, and innovation, ideas applied successfully in practice. In many fields, such as the arts, economics and government policy, something new must be substantially different to be innovative. In economics the change must increase value, customer value, or producer value. The goal of innovation is positive change, to make someone or something better. Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy. – says Wikipedia”

Innovation is something new and useful. That’s kindof it. Not a one-liner. Not something fluffy and useless. New. Useful.

The real challenge is exploiting that and fostering it. When it happens, you see it and you recognise it. When you can’t find it, it’s obvious (points to newspaper, publishing, music industry).

2. Corporate innovation is hard.
Start-ups are exciting. Even the EU Commission wants to be more like them according to Luis Rodriguez-Rosello, Acting Director of Directorate. In that spirit, they set up the Public-Private partnerships program (as exciting as it sounds trust me). How to become innovative is a big business, or at least look like you are. The ways in which this is actually done seems to vary according to how big your business is and your industry.

- The R&D Model.
Start an R&D department (Philips R&D is a good example or the now defunct Nokia Insight & Foresight) which is something you have to keep pushing for, ignore ROI for a while and try not to cut when the going gets tough. In the past year or so though, everyone cut R&D. Yahoo! ’s Brick House is another example that comes to mind. The challenge with this model is in valuing the work everyone else does equally even if they are not part of the “department”.

- The half-baked R&D Model
Companies who don’t officially have a space for innovation but have one or 2 people who are creative and want to do r&d. So they make them do r&d mostly but brush it aside the second client work comes in. Really dangerous as a model as the level of frustration of those people escalates rather rapidly. You’re either dedicated to the idea that people can do good new and useful things in specific conditions where they are isolated from the everyday, or not. Don’t pretend.

- The OSMOSIS Model
Buy the right people through company acquisition (Nokia bought Dopplr and the product hasn’t moved since. They wanted the team, not the product.) and try not to bore them, or make them leave when their “golden handcuffs” are off and basically strive to make the internal culture map the start-up culture they left. Really hard. No easy answers here. Can’t think of examples of that model being a successful way to change the company culture.

- The ALPHA-PERSON Model
Hire the right people (JP at BT, Adam at Nokia and Ben at SIX come to mind.). These are people who will make waves and the point is, I guess, to allow them to rock the boat, because that’s kindof why you go them there in the first place. Does that work. I suppose, only time will tell.

- The START-UP & FLIP Model
So not quite corporate but becomes corporate very quickly. Small groups with lots of ambition and a lot of coffee and some VC backing. Add salt and pepper and wait 20 minutes and whatever it is they came up with will flourish, under specific circumstances, in the right economic climate, with the right backer, etc. Hard stuff but obviously a successful model of “innovation” that places like TechHub in London are attempting to support. If, as the E-myth goes, 80% of SMEs fail in the first 2 years, and 80% of that 20% fail in the subsequent years, you do the numbers. Saul Klein’s presentation on this topic from back in 2008 is very good.

3. So what?
It’s hard to be innovative and I personally think that the innovative stuff I see around me come from small companies with financial independence, lots of personalities and tons of ideas they bother to write about, blog about and express through their work. To build up innovation as a core value of your organisation is hard but worth doing. Apparently when Steve Jobs came back to Apple, he killed all R&D. If it was new and useless, why spend the money right? New. Useful. That’s it.

PS: I might expand on the win conditions in small businesses next time, as this will do for a Saturday in the office :)

“Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. Anything invented after you’re thirty-five is against the natural order of things.”

- Douglas Adams (The Salmon of Doubt)

London, Paris, Bruxelles, Amsterdam, Milan, San Francisco. My way.

A recommendation from David , I’m very grateful to have found this book. Such precise and preciously rich writing. Intellectual truffles.

Page 4: “Isn’t the most reliable form of pleasure, Flaubert implies, the pleasure of anticipation? Who needs to burst into fulfilment’s desolate attic?”

Page 36: “His air of failure had nothing desperate about it; rather it seemed to stem from an unresented realisation that he was not cut out for success, and his duty was therefore to ensure only that he failed in a correct and acceptable fashion”

Page 44: “Of course, he wrote something like, How do you manage to live with such fog? By the time a gentleman has recognised a lady as she comes at him out of the fog, it is already too late to raise his hat. I’m surprised the race doesn’t die out when such conditions make difficult such courtesies”

Page 71: “One way of legitimising coincidences, of course, it to call them ironies. That’s what smart people do. Irony is, after all, the modern mode, a drinking companion for resonance and wit. Who could be against it? And yet sometimes I wonder if the wittiest, most resonant irony isn’t just a well-brushed, well-educated coincidence.”

I got this last month from Michel, a lovely student from Eindhoven:

“I am currently looking for an internship in HCI/ID, but I am suffering from a “typecasting”-effect. Many companies ask for “interaction designers” when they really mean “graphics designers” or “css monkeys”. The fact that I have a background in computer science just makes things worse by adding “programmer” to the list of stigmas. My interests lie in the more physical kinds of interaction, but it’s really hard to find the right positions for that. Do you have any advice as to how I might better find the right places? Any help would be greatly appreciated!”

This felt deeply familiar of course as when I graduated in 2006 and it was a problem even then (I ended up working as a visual designer / information architect for a year even if my portfolio of work was much more product-based).

I try to explain to people what an interaction designer is in the way that I understand it, and in the context of the business I built, it makes sense. But in isolation, it no longer means anything on the market. Physical computing is too embedded in academia and is starting to feel old. Bill Verplank had suggested Physical Interaction Design, but it sounds a little clunky. So should we be concerned by this? As per Michel’s email, i think so. Graduates become senior designers, strategists, creative directors, etc. rarely interaction designers.

Lack of terminology ultimately leads to lack of identity and the dilution of a field into the market, unnoticed. Something to think about for the start of the week :)

beautiful.

Last month, Carole invited me to come in, lecture and help her graduating MA Textile Futures students understand the value of building an online presence of their own. I ended up putting together a few presentations to explain the value of what the internet was about, how it could help them in their career, etc. I learnt a lot and observed a lot along the way. Some of it shocked me, some of it are service ideas that are just screaming to happen and I thought I’d share. Feel free to reap the benefits :)

It’s 2010. The golden age of technology right? Well, managing an online presence, understanding what it’s all for when you’re not a web designer or involved in web design or “social media”, turns out to be more obscure than in 2005. Let me explain.

In 2003, I took a Flash class in my product design course. Horrible, obscure stuff where the end result was a Flash website. Need I say more? In 2005, half way through my master’s in IDII, I learnt how to code my own website (thanks to the many hours I spent with Didier who had the patience to teach me HTML & CSS). The year after that Yaniv made it compulsory to use Wordpress to communicate our progress in our thesis work. I still find PHP a horrible thing to understand, but the hours spent paid off eventually. I moved on to being Karola’s sysadmin and web designer (I get jewellery in return you see) which keeps me coding once in a while. So all in all, that’s 5 years worth of investment that unless you’re in a “media” course of some sort, you’ll never encounter. This is a problem.

1. The internet’s ultimate designer package.
Most students will access the internet to have access to particular social communities (FB, Twitter, etc), do google searches for images and check email. They have no real understanding about the value of having their own URL (nevermind that they don’t know what URL means) until you ask them to Google themselves. Then they get it. If there’s a business idea here, its a packaged “registration, hosting and wordpress/tumblr/whatever installation” package. Having that will compete and just eat up horrible sites like indexhibit.org (i don’t even want to link to them) to stop taking advantage of creative people who just want a “box” to put images and captions in. Designers want to worry about the right things, want some degree of personalisation and want to get on with the business of designing quickly.

2. Ignorance is not bliss.
Reliance on “IT support” is strong in the creative industries. This means the IT sector takes the piss and doesn’t educate designers. There is no knowledge exchange, there are only service providers who make designers totally dependant. Explaining to a designer what FTP is, getting them to write their first index.html page and upload it and see it there, means they can then understand what happens behind the curtain and can have a creative discussion about it. Again, not talking about anyone involved in the “new media” sector but everyone else, photographers, textile designers, product designers, etc. Some of the women I spoke to about this (was an all-women course) were amazed and happy to build a vocabulary that made that world of acronyms make more sense.

3. Portfolio communities are horrible.
One of the missconceptions of design graduates, is that shoving their work into online communities for other designers will help them build a voice online. Looking at my own experience, when I graduated from product design school, core77 and if you were a bit cool, Computer Love or if you were really cool K10K were the places to go. What changed soon after that, was that your best friend online became Google and the blogs that linked to the work ( think WMMNA, Cool Hunting, Swissmiss or Mocoloco). In 2010, well it’s partially about Twitter love, but still very much about Google, not about walled gardens but about rich networks of relationships.

4. Flickr’s golden opportunity.
I just spent the day with Karola rethinking her website, and in the end, we found that it was easier to ask her to update Flickr and for her website to just link to slideshows of work. She understands HTML because I bullied her into it ;) , but she’s obviously now much more active and at ease thinking about Flickr, managing an image around her work, and thinking about the power of imagery. So we redesigned her website to basically end up being a “wrapper” around Flickr sets. It’s not Flickr, so she feels its her own space. If you Google her, you’ll get her website first, which is what she wants, but all the assets end up living elsewhere, in a space she’s happy to manage and where customer support is easy to handle through commenting. If Flickr was interested in monetizing at all, this I think would be a nice way to do it.

5. Education
In the end, I was happy to come and talk to the students about this, because noone had really bothered to give me such an introduction when I was a student. I’m not sure to what extent this shouldn’t become a compulsory module for design course “Online identity management” as so much of our work as professionals relies on promoting our work as much as possible, and this isn’t only through publications in magazines anymore. With the recent cuts in education, I doubt this idea will have any traction, but hey, that’s my 10 cents.

Two thoughts late in the evening as I continue to think about what makes paper different. Not better or worse, just different from pixels.

1. I bought this month’s Wired UK as I’m a sucker for a cup of earl grey and a read and right in the middle of it, there was a perfume sample ( l’Eau d’Issey pour hommes) and that made me happy. I like sticking my nose and inhaling a little portion of an experience someone is trying to sell me. It works because I can try it without buying it. It works because it gets me to stick my nose to a piece of paper. Totally strange gesture which, as women, you are invited to do all the time. To the extent that I’m sure most women know what glossy paper smells like. There’s something there.

2. I’m reading another Duras at the moment. And I like showing off that I’m reading in a foreign language. It’s a peacock behaviour of course. Will pixels help with that at all? Where can we show off now that everyone and their chav cousin has an iPhone, soon an iPad?

What does it mean to be at home while nearly nowhere for long enough?

Am in Vienna already watching the sun set with a glass of “je ne sais quoi” in my hands. I am playing the piano on my iPad to practice away from home. Watched Sex and the City 2 and laughed a lot. Must buy more shoes now.

Ivan, my assistant this week is making me turkish tea and cornes de gazelle. A recipe from his mother of course.

I am, temporarily, culturally confused.