Alexandra is an interaction designer, product designer & entrepreneur and speaker based in London. She has been building consumer-facing internet of things products, services and communities since 2005.
She is the founder of the Good Night Lamp, a family of internet-connected lamps.
She consults under designswarm with clients who want to design next generation connected products & help advise early stage smart products businesses.
Alex is a co-founder of Internet of People, an agency for internet-of-things consultants and The Public Interest, a company developing linked data systems & policies to help make smart spaces and cities a reality.
She was co-founder and CEO of Tinker London, a smart product design studio. Focused on creating connected product experiences that linked the digital to the physical, Tinker was the first distributor of the Arduino platform in the UK, ran workshops around the world and offered design and consultancy services to clients like BBC, BT, EDF and others.
Her work has been exhibited at the Museum of Modern Art, the Victoria & Albert Museum, the London Design Festival & Milan Furniture Fair.