about

Alexandra Deschamps-Sonsino
Photo credit: Adam Leach

Hi, I’m Alexandra Deschamps-Sonsino and I’m a consultant, author and designer with 20 years of experience working across tech, design, ethics and climate change.

I was the Design Director at TPXimpact until April 2025. I’m now looking for my next challenge and available as a freelancer.

I’m also a trustee of The Restart Project , on the board of Working Class Creatives and the Chair of Mediale.


Past Clients:

American Express, Arup, BBC Research & Development, Bosch Software Innovations, Braun, British Film Institute, British Gas, British Telecom, Dare Digital, Device Pilot, Digital Catapult, Danish Ministry of Urban & Rural Affairs EDF R&D (France), EDF Energy, EIT Digital Innovate UK, Mozilla Foundation, Nokia, National Geographic, Proctor & Gamble, StartupbootcampIoT, The European Commission, The Evening Standard, The Victoria & Albert Museum, The Tony Blair Institute, The Wellcome Trust, UCL Centre for Advanced Spatial Analysis, University of Queen Mary, University of Oxford Centre for Doctoral Training in Cyber Security, ustwo, Wired US, W+K, Y&R.

Career highlights:

Humanvalues.io a questionnaire for ethical decision making in digital design I helped develop with BBC R&D North Lab was shortlisted for the 2023 IBC Social Impact Award
Good Night Lamp is in the permanent collection of the London Design Museum
Homesense and Big Red Button are in the permanent collection of NYC Museum of Modern Art (MoMa)
– I was the first UK distributor of the Arduino in 2007.

Good Night Lamp (2005-2017)

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